In the 10 years since the beginning of twenty-first Century, we are delighted to see that several excellent leather shoes enterprises in Wenzhou have successfully gone through 10 years, 15 years, 20 years and 30 years. In decades of industry baptism, they have gained a lot of success through the twists and turns. They both have a certain scale of retail terminal network and marketing success and loss cases. These are valuable wealth of leather shoes brands and become the leading force in the footwear industry.

The power of leather shoes in Wenzhou

In the second 10 years of twenty-first Century, there will be a new movement of Wenzhou leather shoes enterprises.

Kangnai, which has been precipitated for thirty years, will sail again after breaking through the wind and waves.

Such as Wenzhou, red dragonfly, and so on, the number of shoes in the country has exceeded 3000. If they are listed in 2010, then the power of capital will make the shop bigger and more. Like Wenzhou's five Horse Street and its nearby business circle, the pattern will go to more prefecture level cities. The development of China's first tier cities will no longer be a big problem for Wenzhou's leather shoes enterprises. "Wenzhou"

Yi Kang, spider king and other leather shoes enterprises run the streets and stores in the county and City Stores for all to see. They also have the strength to continue to innovate and go smoothly for the next ten years.

In addition to the above brands, such as Kangnai, AOKANG, red dragonfly and so on, there are also Thai, Jill, and so on. More Wenzhou leather shoes enterprises are holding together. This is the strength of Wenzhou's leather shoes! More industry authority voices will be played from Wenzhou, China's shoe capital.

Wenzhou shoe industry marketing today, it is not difficult to find that the funds of Wenzhou leather shoes enterprises were not very strong before, not to mention the successful introduction of advanced management processes. Therefore, in the past few years, Wenzhou leather shoes enterprises have been growing restlessly. In the second ten years of twenty-first Century, leather shoes enterprises will no longer be restless, but gradually come closer to peace and maturity.

Because of the power of capital, money will not be a problem. With the experience of opening a shop in the first tier cities, many of them will be promoted on a higher platform after the recruitment of opponents and experts in the top cities. The bottle strength problems encountered before will be improved, and the mature charm of Wenzhou leather shoes will conquer more consumers in China.

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Channel

Whether it is the peak or low period of development of the industry, whether it is the international financial crisis or the impact of domestic macro policies, the development of leather shoes terminals in Wenzhou has expanded from quantity replicating to the stable concentration of quality at the level of chain monopoly, and then returned to the upgrading and pformation of the quantity scale. This path will become the development skeleton of the shoe industry's brand development in the future.

In addition, the leather shoes industry has diversified extensions to department stores, shoe cities and online shopping malls, and the market share of domestic sales will have a new "partition".

The success of channel and terminal operation comes from the strength of continuous accumulation, management and management, and the cooperation degree of trinity of business agents and terminal operators, as well as the preconceptions of marketing mix and the rapid reaction of industry chain.

　　行業(yè)在“洗牌”，我們也要善于“洗店”，“一只虎的力量遠(yuǎn)超過(guò)26只貓”，我們開(kāi)店也要去粗取精，學(xué)會(huì)整合自己，也要善于整合別人，因?yàn)榻K端整合戰(zhàn)不再是同質(zhì)化的營(yíng)銷(xiāo)手段的較量，而是綜合因素兼得的比拼，化零為整，變雜為精，實(shí)現(xiàn)產(chǎn)品載體的價(jià)值輸出，因此，在下一個(gè)10年里，皮鞋運(yùn)營(yíng)商必須按廠家品牌戰(zhàn)略與代理商區(qū)域規(guī)劃的思路去做大做強(qiáng)做精市場(chǎng)，對(duì)于不重視品牌管理的經(jīng)銷(xiāo)商品牌運(yùn)營(yíng)商要通過(guò)長(zhǎng)期的培訓(xùn)與樣榜來(lái)引導(dǎo)，或直營(yíng)、聯(lián)營(yíng)，或以其它能共贏合作的新模式，讓品牌要在終端起飛，必須把握好“三步走”：起點(diǎn)，起步，起飛，這三步環(huán)環(huán)相扣，在“數(shù)量---質(zhì)量---數(shù)量”的否定之否定過(guò)程中，演繹著鞋業(yè)終端的運(yùn)營(yíng)態(tài)勢(shì)，這個(gè)跨度甚至需10年以上的時(shí)間才見(jiàn)分曉。

Regional middlemen bear the responsibility of building a front-end market. The size and quality of shoe terminal operation are related to the development destiny of the brand. This problem is of great significance, which should arouse the attention of our leather shoes enterprises.

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Brand promotion

In addition to brand advocacy for TV media input in 2010, many shoe brand strategy departments will launch brand new ideas, publicize the brand spirit, highlight brand vitality, and launch a series of creative ideas to seize the customers' mental resources.

In the construction of terminal image, leather shoes enterprises will launch a series of new images, such as exhibits and shop signs in the flagship store and strategic store, improve the brand grades of shoes on software and hardware, so as to win consumers' respect and recognition of their brands.

Regional operators, such as offices, direct branches or agents, must rely on the brand resources of the company, standardize the terminal image, cultivate the market, make top-notch services, and win the brand image on the new starting line.

We know that in the first ten years, the Wenzhou leather shoes enterprise asks the image spokesperson to open the way for the brand. In the next ten years, many leather shoes enterprises will not consider the renewal of the image spokesperson. (all the actions will focus on the terminal operation, strengthen personnel management, do a good job of sales promotion, and make the shoe industry with low threshold to make extraordinary details management is also a skill. Wenzhou leather shoes are constantly innovating efforts.

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Future prospects

According to the disclosure of macro information in 2010, the Chinese government's investment in people's livelihood is increasing. The consumption consciousness of the post-80s and 90s is more advanced and different. The flow of people from rural areas to cities will bring new consumption potential to the Chinese market.

The limited market capacity of shoe business circle will be displayed in the infinite competition: a terminal space war in leather shoes industry will be vigorously developed, and the storm of shuffling and washing will inevitably eliminate a number of vulnerable brands and shops.

But the industry will continue to innovate in processes and standards, and compete more orderly.

From the microscopic analysis of shoe feeling, under the power of capital, the shoe terminal of counties and cities will be rearranged and combined, and will undergo a marketing pformation. Some county stores will turn to the two or three line brand, which is a low cost development opportunity for the two or three line brand.

Finally, with the help of Jihu in the new era, I hope that the industry will have a good chance in 2010: everything is going well and the tiger pack will be completed. In the next 10 years, we will keep our feet on the ground.