Wen / Chen Liwan

Lion brand, the exotic outdoor sports brand, is ancient and young for Chinese consumers.

It has been a journey for more than a century since it was founded in the United States in 1908, but it did not enter the Chinese market until 2008.

But surprisingly, in the short span of two years, the US "Lion" from the other side of the Pacific has developed rapidly.

At present, its terminal sales network has reached more than 500, and its sales network has been spread all over the country, and is loved by Chinese consumers.

Why can the lion brand get such a result in such a short period of time? What unique brand connotation does it have? The global shoe net reporter interviewed Mr. Wu Xiaoyong, the marketing director of Lion Brand China Sporting Goods Co., Ltd., with questions.

A happy running lion

"Let the noise of the city be released, relieve the worries in the work, and release the fragility of human nature. Let's return to the simplicity of the soul and realize the joy of another outdoor sport."

Happiness is the source of outdoor sports.

People walk out of the cities built by the cement, search for the green traces of nature, return to the simplicity of the truth, and search for the happiness in their hearts.

Lion brand, a professional outdoor mountaineering brand with a long history of more than 100 years, has a thorough understanding of the market and industry and explores the essence of outdoor sports.

Wu Xiaoyong, marketing director of Sheng Shi Wang sporting goods Co., Ltd., told reporters that most of the outdoor products in the market are now mixed up in a red sea, competing products, channels, terminals and so on, while the American lions are different from them.

It is exploring the deeper connotation of outdoor sports --- happiness.

"Consumer participation in outdoor activities, outing, mountaineering, adventure and so on, for what? Of course, happiness.

The United States lion also saw this point, put forward the "happy outdoor" brand concept, to advocate a free and happy outdoor lifestyle for consumers.

Wu Xiaoyong said.

The differential positioning of the US lions has jumped out of all kinds of "competition" of outdoor sports brands on the old road, and entered the new field of happy outdoor, explaining the essence of outdoor sports life.

Bold, bold and unruly...

The lion's card is like an American lion running happily on the prairie, interpreting the style of outdoor life.

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Quality, achievement hundred years classic outdoor brand

I remember a mountaineer once said: the greatest attraction of outdoor sports comes from its uncertainty.

And this uncertainty is mostly a risk.

On the road of travellers, there are not only infinite scenery, but also many unknown risks.

As the most intimate partner in the journey of "donkey friend", the quality of outdoor equipment has a great relationship.

"Outdoor products are different from ordinary clothes. Comfort and beauty must also be considered for safety.

For example, for example, when you were climbing, you accidentally fell down the cliff and were lucky to be caught by a branch.

If you wear a professional outdoor mountaineering suit, enough to support hundreds of pounds of weight, maybe you will be saved, but if you wear ordinary clothes, then the situation may be very bad.

Quality is the life for shoes and clothing enterprises. For outdoor products enterprises, it is the soul, without soul, and brand names exist in name only!

Lion brand, adhering to the brand mission of building the most outdoor sports equipment in China, has been developing and researching outdoor professional products for many years, and has been doing its best to provide more simple, comfortable and practical outdoor sports products for outdoor sports enthusiasts in China.

"A brand can exist for hundreds of years, and quality has to be said to be the most critical factor.

From the authorization of the lion Lion International Investment Company, we are constantly improving our quality.

In addition, we also set up a full inspection line for each product to carry out strict inspection to ensure that all the products are qualified and excellent.

Director Wu said.

The history of the century, the inheritance of the classic, the operation of the US lion brand in the Chinese market for more than two years, the brand image is deeply rooted in the hearts of the people, and the pace of progress is becoming more and more solid. As the slogan says, "maybe I can not be the first, but my feet tell me that every step has been improved, and I will create more sweat by creating more sweat."

In the future, I believe that this 100 year outdoor sports brand will create more possibilities on the land of China.