According to Shishi daily, every brand and product has its own position. Many consumers define the age of the wealthy and the consumer group in the age of 35-50.

But starting from the second half of this year, while this trend is continuing, young consumers have made another choice -- anywalk, the young brand of this year's group.

It is understood that the rich birds' brand, the young anywalk, the consumer group are positioned between 16 and 35 years old, and are suitable for advocating slow living people who slow down the pace of life, the "cochlear family" born for the Internet, and the "NONO race" who refuse to be stylized by the tide.

Opening up the new official website of the birds and birds group, anywalk and Fu Fu bird dress have been linked as a sub brand of the rich bird group.

"We hope that more enterprises will take this step and enter the" young battleground "and keep up with the trend of the times.

Mr. Chen said that this is not only a necessary process for the development of enterprises, but also a collective voice of young consumers.