Is "Competition Without Competition"? Is It Hype?
Many clothing stores are worried now.
22, reporters visited more than ten houses near Yin que Shan Road.
Couture
Discover, hang out "
Unable to enter together
The small shops that reacted with indecency were five or six.
Subsequently, the reporter visited found that in some other clothing shops, jewelry stores, there is also hanging out "peer can not enter" brand phenomenon.
The owner of a clothing store on the Liberation Road said that factors such as the choice of merchandise styles, the matching of styles, and the pricing of commodities in shops were all important factors to stimulate consumers' desire to buy.
Hang out the brand, mainly do not want their business characteristics to be imitated by peers.
Some people expressed curiosity about some clothing stores, while others expressed disgust.
Ms. Sun told reporters that a few days ago, she went to buy clothes at a clothing store in Yin que Shan Road. Because she asked more questions, she was thought to be a colleague who came to explore the market and was driven out of the door.
In the interview, Miss Song said that the first feeling of seeing this sign was curiosity. If you encounter such a store, you will usually go in to see what is special about the store's goods.
Linyi Normal University marketing expert Wu teacher said, "peer can not enter, reprimanded and indecent" and other brands frequently posted, reflecting the fierce competition and fierce competition in today's market.
In addition, it does not exclude businessmen as a signboard hype themselves, to attract consumers.
But this approach is obviously not appropriate. Businesses should advocate fair competition rather than evade or avoid competition.
The phenomenon of "peer failure" is a reflection.
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