The French football team is in. South Africa A farce was staged. Faced with this despondent "Gallic chicken", Sponsor Instead of losing money, they are at risk of reputation damage.

France's clothing sponsors Adidas Nor was it "scared away". Eber Haina, the boss of the company, implicitly expressed that the French team's performance was not very positive from a football standpoint, but Adidas would continue to play a leading role by Gourcuff.

In addition, because the contract between the company and the French Football Association will expire at the end of the year, they have begun to limit production and adjust their inventory accordingly.

Adidas's successor, Nike, must be in a heavy mood now. The famous American business has signed a huge sponsorship contract with the French Football Association, providing 42 million euros per year to the backer, and the duration of the contract is 8 years.