CBA Brand Sponsorship Of The National Youth Basketball League
Recently, 2010
CBA
The National Youth League (Songyuan, Jilin) opened the curtain.
According to the introduction, as one of the annual sports events of the State Sports General Administration, the first phase of the CBA Youth League is divided into 4 groups, which are held in Jilin Songyuan, Hubei Yichang, Chongqing Qijiang and Yunnan Luxi.
At the same time, while promoting competitions,
CBA
The brand also combined with this event to carry out pre marketing promotion activities in various stores in Songyuan, Jilin. The carefully prepared games such as "tougao game", "limited time rush to shoot" and other elaborate games fully mobilized the enthusiasm of consumers to participate, and achieved good interactive effects.
According to the insiders, the integration of competition and terminal is one of the important innovations in the operation of CBA brand strategy.
Through marriage competitions, we can create personalized exclusive equipment for players, pre game interaction, competition promotion, post marketing promotion, and CBA brand "competition, terminal integration" marketing strategy is full of creativity.
Through the vivid display of the terminal, the stereoscopic propaganda of the media, and the competition, the CBA brand can be spread in a three-dimensional and better way.
Culture
And image.
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