In order to make contemporary College student Fully learn social practice knowledge and combine with theory. Today, Dongguan A total of 82 teachers and students from the Department of Finance and trade, City College of City Polytechnic, went to visit the brand operation headquarters of Dongguan brand children's clothing enterprise, Dongguan Xiao Hu Han Ni Clothing Co., Ltd.

Through field visits and listening to Mr. Guo Zhigang, general manager of enterprises, he explained the valuable experience of brand management and enterprise development. Let students understand our company's trade process, brand management and related management methods. To enhance students' perceptual knowledge, we can further understand, consolidate and deepen the theoretical knowledge that has been learned, and improve the ability to discover problems, analyze problems and solve problems.

Dongguan Xiao Hu Han Ni Clothing Co., Ltd. is a professional children's clothing enterprise specializing in product research and development, production and marketing management. The company standardizing management, attaches great importance to the construction of marketing service system, attracts the elite of the industry, and sets up an efficient marketing management team. It also provides customers with a series of professional marketing services such as franchise consultation, business planning, product distribution, data analysis, shop management training, commodity display training, and market strategy coordination.

"The fashion pioneer brand of Chinese children's wear" is the brand of Xiao Hu Han Ni. appeal And ideal, the company set up an excellent design and R & D team to integrate the international fashion design concept, laying a solid foundation for creating the international style, fashion and personalized style of children's clothing.

The main market is targeted at the domestic middle end consumer market, and the key target market of marketing is the domestic second tier cities. We will also actively promote the flagship store "tigers and Han Ni" in the first tier cities in China. The price of the products is located in mid-range, spring and summer clothing 39-169. The main products of autumn and winter clothing include T-shirts, jackets, trousers, skirts, cotton clothes, jeans, sportswear, fashion casual shoes, casual bags, accessories, etc. Adapted to the current 95% of regional and city sales in China.