Li Qunbao: Han Style Clothing Should Be Sold For Sale.
From glory to failure, we can learn from it.
Han school
It is more and more obvious that clothing is determined to start making brand and retail.
Recently, another Wuhan clothing company held a fashion conference in autumn and winter, saying that it would build its own sales channels to resist local counterfeiting and re enter the Wuhan market.
The traditional Chinese clothing enterprises usually dress wholesale.
Liu Yong, director of marketing of Wuhan Tsun Jin industry and Trade Co., Ltd., introduced the company after its establishment in 2002, and has set up more than 50 stores in other parts of the country, but there is no store in Wuhan.
With the continuous saturation of the foreign markets and the development of the Wuhan market, the company will set up a 20~30 store in Wuhan this year, directly developing the retail terminal service.
"It is undeniable that the lower land costs, pportation costs, human resources and broader market are actually excellent soil for the development of enterprises.
But the plagiarism of the Wuhan market is worrying us.
Liu Yong said frankly, many garment enterprises in Wuhan are eager for quick success and instant benefits, blindly copying and imitating, resulting in many well developed Han products in the field.
From the end of May to the first half of 6, Han style clothing representative enterprises
Bo Wei Ya
Costumes, fashion accessories, held in Wuhan high-end.
The conference also announced that it was moving towards high-end, retail and branding.
Li Qunbao, Secretary General of the Wuhan clothing trade association, said, "there are more than 1600 garment enterprises in Wuhan. At present, there are still too few enterprises that make brands. Only wholesale and no brands, Han style clothing will always be difficult to grow."
He suggested that the brand of Han style clothing before was sold by production, and now that the market is changing, the brand should be sold.
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