South Africa's hosting of the world cup is not only an important business opportunity for Thailand's agricultural products and food to expand its market in South Africa, but also a good opportunity for African tourists to increase awareness of Thailand's agricultural products and food and to visit South Africa to watch and compete, so as to lay a solid foundation for the future expansion of export markets in Thailand.

Most of the fans who go to South Africa to watch matches are buyers with strong purchasing power.

They are from the United States, Britain, Germany, Italy, France, Korea, Japan and other economic powers. These countries are the target market for Thailand to expand the market.

In addition, the live broadcast of the game, the atmosphere before the game, the special report, the game and other media reports all over the world, the trend of the World Cup football match can bring great business opportunities for the agricultural products and food of Thailand.

In the first four months of 2010, Thailand's total exports of agricultural products and food to South Africa amounted to US $166 million 220 thousand, an increase of 15.4% over the same period last year.

The growth of Thailand's agricultural products and food in the South African market is as follows: decorative flowers and leaves (growing by 388%), fresh, refrigerated, frozen and dried fruits (up 250.5%), processed seafood (up 107.13%), coffee, tea and spices (growing 80.6%), processed food products (growth 56.8%), grain starch (28.9% growth), rice (27.7% growth), rubber and products (22.1% growth), leather products (21.2%), vegetables and fruits processing products (19.6%).