XTEP (01368) is China's leading sporting goods brand. At the moment, it has begun to expand its products to the global level in addition to actively expanding its business in the mainland. The development of the two or three tier cities in China is particularly striking. The group takes two or three line cities as the main force, especially in the central and northeast regions, and its brand occupies a leading position in Hunan.

In order to promote XTEP as the world's brand, the company has launched plans to enhance its popularity, including signing with Bermingham, the Premier League team, as a sponsor of its exclusive sporting goods. Hundreds of millions of viewers around the world can see the XTEP brand Jersey when playing in the Bermingham football team.

In addition, in the World Cup year this year, the company has also worked with Sohu, one of the main websites in the mainland, to sponsor its sporting goods brand on the World Cup website.