The famous underwear brand "peach pie" announced last weekend that it will open three stores in Shanghai next month. This is the first time that the brand will reach the mainland of China, and will open the Internet sales channel at the same time. It has become the first underwear brand in the clothing industry to combine sales of communications, network sales and monopoly point sales.

According to Noguchi Mika, founder of Nectarine brand, China's underwear market will have a huge sales space of 500 billion yuan in the next 5 years.

In the past 5 years, the average growth rate of underwear market was 11% while that of other garments was only 7.5%.