The main brand of silk fashion is all over the net.

In July 2nd, the VERO MODA brand of the Danish Fashion Group bestseller company landed on Taobao mall.

Zhang Yong, head of Taobao CFO and Taobao mall, pointed out that the combination of traditional clothing industry and the Internet is the general trend.

The company's early cooperation with Taobao has achieved outstanding results, and people have reason to believe that VEROMODA will enter Taobao mall again.

This also shows that more and more international enterprises have realized the importance of e-commerce in the Chinese market, and the sale of well-known brand products will become one of the trends of e-commerce in the future.

"Seeking different values"

Since the launch of Taobao mall, more and more traditional brands have chosen Taobao mall to set up the official flagship store as the first stop for Internet testing.

Lenovo, DELL, JACK&JONES, ONLY, McDonald's, Disney, Lining and other domestic and foreign brands are constantly shining in front of Taobao shopping crowd.

Taobao is not only a shopping platform to satisfy consumers, but also a platform for businesses to highlight their brand value.

In this regard, the growth of garment enterprises is particularly impressive. Clothing has always been one of the biggest sales categories of Taobao, and nearly 60% of online shopping consumers have the experience of buying clothes online.

The company formed a strategic partnership with Taobao to launch its brand VERO MODA, Jack &Jones and ONLY into Taobao mall. On the one hand, the flagship store can directly deliver the genuine products to consumers through its flagship store, and get direct feedback from consumers to grasp the market demand and trend.

On the other hand, the company can also understand the similarities and differences between Online Fashion Management and entity channel operation through the Internet, so as to facilitate the effective integration of resources in complex channels in the future.

As the leading women's clothing brand of Danish Fashion Group Bestseller (fashion fashion group), since its opening in the first concept store in Oslo, Norway, the image of VERO MODA has been displayed in more than 5000 flagship stores in 44 countries and regions except China.

According to the introduction of the company, VERO MODA Taobao official flagship store will launch hundreds of new styles of women's clothing after the launch of the official flagship store, and vows to make Taobao consumers' eyeballs.

After the trial sale of water online, the significance of the VERO MODA brand will be extended on the Internet to find "different values".

According to Taobao data cube, Taobao's online shopping crowd, the mature Chinese white-collar women are the biggest consumers of women's fashion, they have a changing vision, fashion novelty and chasing, and have a corresponding stable consumption ability. This is exactly what makes the international brand start to pay attention to China's online shopping market and change the channel strategy.

Since entering the field of electronic commerce, the definition of VERO MODA for bestseller clothing is "the most complete shop of goods". The strategy on Taobao is to standardize sales channels, provide convenient and rich products to people who conform to the brand positioning.

Whether it is VERO MODA, ONLY or Jack &Jones, the 3 brand flagship stores adopt the same positioning, giving full play to the network sales without geographical and spatial restrictions, with a wealth of commodity lines, the strongest regional penetration, and entity shops to better carry out customer service and brand communication.

It is understood that the VERO MODA on-line Taobao mall will be featured by new variety and quick update, and new products and offline new products will be released at the same price.

In the fashion industry, the speed of new product updates has always been praised, and the promotion of new products through the Internet has accelerated the spread of brand image.

In October 2009, JACK&JONES opened its official flagship store in Taobao mall.

In the 50 percent off promotion of Taobao mall in November 11, 2009, JACK&JONES men's clothing jumped up, and the single day sales exceeded 5 million 500 thousand yuan.

Soon after that, ONLY also settled in Taobao mall, and also achieved impressive sales results. At the same time, in order to better serve the network customers and provide better value experience for Internet customers, the company designed by VERO MODA, Jack &Jones and ONLY, the 3 chief designers of the 3 brands, has designed a unique style, which is designed specifically for the network group, which gives the network consumers more choices.

According to operators, according to the online hot selling situation, VERO MODA will get offline shop support for network sales.

In this way, not only can we meet the needs of network consumers to the greatest extent, let commodity resources get the most reasonable allocation, but also for businessmen, we can quickly adjust our thinking so that production and inventory can be optimized.

Taobao mall has become a barometer of products and has become a platform for direct dialogue between businesses and consumers.

It is understood that after the official operation of the store, VERO MODA will launch Taobao SNS activities with other brands ONLY and Jack &Jones, and Taobao's fashion week will launch three special brand new product launches.

"Fashion Week" is the latest application of Taobao. Through the virtual T conference, Taobao businesses can fully display products and give consumers visual enjoyment.

It is reported that the fashion week show that the company is preparing for the VERO MODA online will be the first line brand in the global clothing industry for the first time to launch the T station through the Internet.

Through the new form of interaction, the fashion information of the company will also be informed of Taobao members at the first time after the T show.

Before that, the Jack &Jones and ONLY online promotion of silk clothing has accumulated good experience. For example, in the ONLY SHOW community of Amoy faction, the leading company of ONLY has formed a fan group of ONLY SHOW. Some of them are part-time webmasters, and some are loyal users of ONLY. They start from the Perspective of consumers, create topics, create hot spots, and interact with consumers.

Therefore, no matter "Fashion Week" show or fans group, it is enough to see that fashion brands are vigorously using e-commerce to boost their brand marketing.

"We will use professional people to connect with Taobao applications, and we will actively try new applications that we can borrow."

VERO MODA operator said.