Recently, the "international motorcycle and parts fair" held by the Beijing agricultural exhibition hall, Moto-boy, a very international brand of motorcycle clothing, is particularly eye-catching.

Handsome

"China's motorcycle wear market has a bright future. We want to be the first brand of Chinese motorcycle clothing and the base of motorcycle clothing in the world."

Wang Hong, general manager of Tai'an Dongsheng Co., Ltd. introduced to the author.

For the young brand of Moto-boy, the establishment of channels is very important to the vitality and long-term development of the brand, especially the niche products like motorcycle costumes. How to promote the brand is the key to the success or failure of the brand.

Because motorcycle clothing is a special feature of functional clothing, the main channel of the company is combined with motorcycle brand, with the help of mature motorcycle brand sales channel to build its flagship store to promote its own brand. Besides, Dongsheng company of Tai'an also has a motorcycle.

Compared with the overseas market, the motorcycle clothing industry started late and the market was immature. In 2007, Dongsheng Co., Ltd., Tai'an, actively established cooperation with the European Standardization Organization, and drafted the standards of motorcycle clothing in China. After approval and approval, it was formally promulgated and implemented in January 1st this year. At the same time, the company set up state-level laboratories to regulate the domestic motorcycle clothing market, providing a standard for themselves and other enterprises that compete in China's motorcycle clothing market at home and abroad, and laid a good foundation for development.