War of business

With the advent of the world cup, shopping malls have become the most popular nuggets, and the major shopping malls all over the country have made the world cup marketing.

Whether you are a super football fan or a super pseudo football fan, the World Cup "wave" is enough to put you in this sport's gluttonous feast.

Tricks are crazy for the ball.

It is estimated that one

Reporters went to the major shopping malls in Beijing to see that during the world cup, the major shopping malls in the capital city launched the world cup marketing campaign in different forms.

Xidan's Joy City launched the green carnival, sounding the carnival horn of South Africa's World Cup; the World Shopping Center hosted the world cup auspicious "material Zhumi" roadshow, as well as the raffle event; Shin Kong world gave a full gift during the world cup; Beijing APM hosted the "football feast" campaign. During the world cup, in addition to the measures such as "low carbon watching" and "free parking", the "cage soccer" was introduced into Beijing.

Xidan department store responsible person said that with the opening of the world cup, sales of products in the shopping mall and the world cup have increased significantly, among which sports products are most popular.

The world cup is a national carnival. Everyone likes to go shopping to buy some products related to the world cup, such as favorite team uniform, football shoes and so on, so as to increase the sense of participation.

In addition, many businesses will launch limited edition commemorative products according to various activities, and their collection value is self-evident, which greatly "lure" customers.

Give Way

During the world cup, sports brand is the most important concern in the shopping mall, especially the sponsors' brand of participating teams.

It is understood that in the major shopping malls in the capital, ADI, Nike store's clothing series is most favored by consumers, and sales are greatly improved.

"Whether it's a football fan or a pseudo football fan, during the world cup, watching the LOGO constantly appearing on the TV screen, consumers' consumption outlook is bound to be affected. They hope to wear a ball suit to watch the ball and support their favorite team. Therefore, the sports brand shop becomes the favorite place for many consumers during the world cup."

Huang Qi, chief consultant of Xiehe Daqin Consulting Co., Ltd., said that the best marketing means of shopping centres is to promote sales of other brands by sports brands. Among them, the buying and selling activities and some promotional activities related to the world cup have also become the sharp sword to attract consumers into shopping malls, but there are also risks in them. The situation of big profits and small profits will also exist, but the most important thing is that the mall has gathered popularity and promoted its image.

Although the continuous Olympic Games, world cup and other sports events enhance the sense of movement of the citizens, they also divert the customers of the shopping mall to a certain extent.

"South Africa World Cup, most of the events late at night, after staying up late, there will be no energy in the day to spend."

The relevant person in charge of Yuecheng shopping mall believes that any fanatical sports event is a blow to the market when it happens, but the mall has to take the opportunity to do thematic activities to cater for the atmosphere, otherwise the impact will be greater.

The world cup is loved and hated.

While men are obsessed with watching the great army, many "World Cup soccer widows" have more reasons to enter the shopping mall to invest in the "blood shopping" army, which coincides with the summer promotion season.

In some shopping malls, simply set up a "husband's depository": not only provide large screen LED TV for customers to watch events, but also various interactive games related to the world cup.

Of course, playing interactive games with consumers is not the purpose of businesses, and how to link them with sales is the ultimate demand.