Chinese players failed to enter South Africa

However, local sporting goods providers are facing not only the challenge of quality but also the fierce competition from foreign brands such as Nike and Adidas.

Driven by rising government incentives and wage levels, China's domestic consumption is strong, which is a positive factor for local sporting goods providers.

China's retail sales in May grew by 18.7% over the same period last year, and has been growing steadily since the end of last year.

Credit Suisse believes that China is expected to overtake the United States in the next ten years and become the largest in the world.

With the popularity of sports such as basketball, the purchasing power of young consumers is rising, and sales of sports goods are expected to rise.

Alex Fan, director of research at ICBC International, predicts that in the next few years, the annual growth rate of China's sporting goods business will be over 20%.

According to UBS, China's sports shoes market is expected to reach 69 billion yuan (US $10 billion 100 million) this year, while the brand sports shoes market will reach nearly 300 billion yuan by 2020.

Market research firm Euromonitor estimates that in 2009, China's sports shoes market reached 60 billion yuan.

As China's top sporting goods brand, Anta and Lining in the fourth quarter.

The high growth of China's two or three tier cities is conducive to XTEP (1368.HK: market), 31st degree (1361.HK: quotes), flying (1998.HK: quotes) and other relatively small.