According to Prada's statement yesterday, 94.89% of Prada Group owned by Prada family and Miuccia Prada husband Patrizio Bertelli, and another 5.11% of the shares were owned by Banca Intesa SanPaolo bank.

A statement by Prada, a luxury goods giant in Italy, puts Chinese businessman Lu Qiang in the face of enormous doubt and talks about the hot topic of credibility.

In July 12th, it was reported that "Italy

"Unfounded false reports"

In a statement sent to the Morning Post reporter yesterday, Prada said that 94.89% of Prada group's shares were owned by the Prada family and Miuccia Prada's husband Patrizio Bertelli, and another 5.11% of the shares were owned by Banca Intesa SanPaolo bank.

The statement said that the recent news of Chinese media about Lu Qiang's purchase of 13% Prada group shares in the past two years is unfounded and false.

According to 12 reports of professional financial media, in the past two years, Lu Qiang, President of Shanghai's Foxtown, has been buying Prada shares. If it buys more than 20% of its shares, it will become Prada's controlling shareholder.

Reported that Lu Qiang's acquisition team originally planned to invest 450 million euros to buy Prada shares held by creditor banks, but Prada immediately raised its offer after learning that Chinese businessmen acquired equity in the company. Lu Qiang's acquisition cost has risen to more than 600 million to 700 million euros.

Lu Qiang told the professional financial media that if he could not smoothly acquire the remaining shares in the next week to achieve the holding, he would sell his stake in the company.

"There's no need to joke with everyone."

After the announcement of Prada yesterday, many people began to question Lu Qiang's acquisition of Prada's authenticity and whether it had made a joke with everyone.

"South China Morning Post" is pointing directly at the "hype".

When reporters yesterday sought evidence from Lu Qiang, he said that the relationship between shareholders was indeed very complicated. He did not comment at the moment, but there would be some argument.

Lu Qiang said, "we do not need to joke with everyone". We will release the relevant statement after two weeks.

Prior to July 12th, Lu Qiang told reporters on the phone that, due to the financial crisis, overseas luxury brands had to mortgage their assets to banks because of bank liabilities, and he carried out the acquisition with a Russian fund and a sovereign fund near Saudi Arabia through a consulting company in Europe.

Among them, he accounted for 25% of the above acquisition funds.

At that time, Lu Qiang believed that European enterprises were facing China.

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It is worth noting that a few people close to Lu Qiang told reporters that if only relying on Lu Qiang's financial strength, it is impossible to buy Prada shares, a celebrity said, "his performance is not good."

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Lu Qiang, a 35 year old businessman from Shanghai, was the first to enter the public view because of the establishment of the Shanghai Fu TSE Industrial Co., Ltd. in 2003. At that time, Lu Qiang opened the first store of more than 2000 square meters in Shanghai World Trade Center, and in the next few years, she opened Shanghai international store, Nanhui store and Suzhou store in Shanghai.

Public reports show that in 2002, Lu Qiang, who had been immersed in the retail industry for many years, traveled to the United States and Europe to inspect retail trade.

He found that discount stores in Europe and America are popular with local consumers.

After returning home, Lu Qiang introduced capital and started the business of luxury discount stores.

However, according to public reports, in the middle of 2004, the Swiss fox city company announced that the Foxtown created by Lu Qiang was infringed and the latter was reported to the first intermediate people's Court of Shanghai in 2005.

In 2007, the court declared Lu Qiang to be defeated.

Reported that during this period, Lu Qiang also suffered major shareholder divestment, but after losing the lawsuit and changing the shop signs and logo, Lu Qiang was favored by venture capitalists. After 2007, many families invested in the investment.