First introduced Latest fashion Slippers licensed products become the most distinctive feature of this Shanghai World Expo. Originality One of the highlights. It is reported that the World Expo slippers retailer in Shanghai Expo Garden, hundreds of Yuan pairs of Expo slippers have encountered many consumers' panic buying, and many times they are out of stock. Baofeng, a licensed manufacturer and retailer of Expo slippers. footwear industry The explosion of Expo slippers has also opened the first attempt for domestic fashion slippers enterprises to integrate with the international trend culture.

According to Mr. Chen Qingwei, President of Baofeng shoe industry, the World Expo organizer is examining the franchisee and the manufacturer. Retailer At the same time, it also focuses on the support and action of enterprises for the Expo concept. In the early days, the World Expo licensed merchandise category did not involve slippers. It was the Baofeng shoe industry's initiative to get in touch with the relevant agencies of the World Expo Bureau and strive to make Baofeng shoes products debut at the Expo. Chen also revealed that at the beginning of the negotiations, the World Expo organization did not look at Baoru slippers. But after understanding the products and the corporate culture, we found that the concept of happy life that the bathing slippers taste was in line with the theme of World Expo, so Shanghai World Expo would emerge "wear". Slipper Stroll around World Expo Boom