The Italy Foreign Trade Commission recently jointly organized the footwear manufacturers association of Italy, organized fifty or sixty well-known shoemakers in Italy to promote Italy shoes in China. At the same time, it also selected the shoes produced in the 50s and 80s in the exhibition of Italy shoe museum.

Lai Shiping, chief representative of the Beijing Office of the Italy Foreign Trade Commission, stressed that they have released the "Italy footwear industry trend" in Beijing for the past two years in a row. This activity has become a platform for communication between Italy footwear industry and Chinese distributors, and has played an important role in expanding the export of Italy shoes to China.