"Economic globalization, that is, the sharing of global resources, and who will grasp the future of global resources." in the view of Xu Jingnan, the head of PEAK group, the trend of world economic globalization is very clear. The Chinese government encourages brand exports, and Chinese brand enterprises are also committed to expanding outside. It is against this background that PEAK has formulated the strategic goal of internationalization.

"Making foreign things serve China"

Beginning in 2005, PEAK officially launched the brand internationalization strategy, and sponsored a number of international events and sports teams such as the US NBA Houston rockets, the Bucks home court, the European all star game, the Australian National Men's basketball team, and other partners with the NBA official market.

In 2008, PEAK not only became Beijing

To let domestic consumers feel the international brand, PEAK has been making frequent moves, in return for a sharp rise in domestic sales and frequent favours of international capital.

"Internationalization strategy is not about abandoning the domestic market, but on the contrary, it needs to internationalize the domestic demand."

Xu Zhihua said.

Layout of overseas markets with foreign trade

PEAK's internationalization strategy also includes building global R & D centers and opening up overseas markets.

Just signed the Serbia national basketball team, Xu Jingnan went to the five eastern European countries to "walk around" to explore the market.

Xu Jingnan told reporters: "although there is no sales network in Serbia, it can be invested in advance."

What he sees is the publicity effect brought by Serbia team in the European Championships, the world championships and the Olympic Games.

In Hungary, Xu Jingnan launched a dialogue with local businessmen who had a network of Chinese brands.

"Sponsoring the strong teams in Europe is to stimulate the confidence of some dealers in Eastern Europe."

Xu Jingnan said that both the local consumption capacity and the channel cost of Eastern Europe are suitable for the entry of Chinese sports brands.

PEAK CEO Xu Zhihua said that internationalization is mainly divided into four steps: first, brand internationalization; secondly, through the listing of Hongkong to achieve capital internationalization; third, to build R & D and talent platform, according to the introduction, PEAK has set up R & D and marketing centers in the United States; finally, the internationalization of sales, that is, the global sales of products.

Xu Jingnan said that globalization requires enterprises to attract talents who are familiar with the global market and lay the foundation for the global layout of the industrial chain.