The World Cup ended and the major league matches in Europe began to rise again. Yesterday, the first ceremony of XTEP's new battle shirt for Premier League Bermingham was held in Beijing. This means that in the next five seasons, Bermingham will wear XTEP shirt to compete in all competitions. At the same time, this is the first time that Chinese brand clothing has entered the five major European leagues.

　　 Bermingham's XTEP

At the press conference, XTEP showed the new robe that was brought to the Bermingham team, which made the fans feel the imprint of the fashion brand. The new robe is divided into three series: professional training clothing series equipment, home match clothing series equipment and outdoor match suit series equipment. In addition, the traditional color study of Bermingham team, the use of high-tech functional fabrics, the addition of special technology, and so on, make the new robe has been given higher standards of production requirements, they will fully fit the player's body structure, to bring comfort to the players, but also to enhance muscle strength.

It is understood that in the next five seasons of the Premier League, the Bermingham team will run on the green field with XTEP's new robe. With the "three primary colors" as the background, the new XTEP gown, which is composed of color bar, color, printing, shoulder straps and other fashion elements, will lead to a fashion movement trend, and XTEP's fashion campaign concept will also be accepted by more people.

　　 A step closer to the "global fashion brand"

The reason why soccer is called the world's first sport is not only its own competitive spirit, but also the fusion of fashion and entertainment. Looking at the world's leading stars, both Beckham and C are at the top of the fashion trend. This professional sport combining fashion and entertainment coincides with XTEP's brand concept of "making sport different".

It is reported that at the beginning of 2010, XTEP's World Cup top league football league Bermingham club, in a sense, represents the first shot of domestic football marketing in the "football year". With the advanced experience and powerful influence of the Premier League, China's football market is a promising prospect for XTEP.

XTEP, vice president of XTEP, said: "XTEP can appear in the Premier League arena, and it is the international recognition of XTEP becoming a professional sports equipment supplier. XTEP is a step closer to becoming a global fashion brand."

The deep excavation and full utilization of the resources of cooperative events has always been one of the means of sports marketing for XTEP. With the birth of XTEP's new robe, the first appearance of China's sports brand will be the first time in the five major European leagues. XTEP and Bermingham's strong combination will consolidate XTEP's first brand position in fashion.