July 22nd news, in all efforts to build global Clothing brands in Chinese companies brand It may be the most challenging category. The reason is that the key to winning is not the low cost, the large scale manufacturing advantage, but the imaginative design, the distinctive brand personality and the brand history that can not be shortened. With the upgrading of Chinese consumers' purchasing power and the change of tastes, they haste to embrace the international fashion brands that they never expected before. This is the beginning of nightmares for many 6.22,0.00,0.00% and sporting goods manufacturers.

Now, Chinese athletes are trying to fill this lesson in various ways. The list of these practitioners includes: Lining , Erdos (11.42,0.00,0.00%), Metersbonwe, Jiangnan cloth and so on. They either reshaped the brand DNA, closely related to Chinese culture, or promoted the design ability of international top designers, or actively set up a complete set of Know-how for overseas counterparts to learn brand building, or simply went abroad to open stores. Although they are not yet fully successful, they are commendable. This is nothing more than an uprising in China's local fashion industry.