Network Commodity trading The Interim Measures for the management of related services act (hereinafter referred to as the "measures") have been put into effect, among which the most notable concern is the "online shop real name system". Yesterday, the reporter learned from the Shishi industry and Commerce Bureau that at present, there are more than 1000 online stores in the region, of which 500 clothing, footwear and accessories companies or personal online stores have been registered for the first time. Real name system "

"Registered real name system" is for online stores and consumers. "Win win" " The head of the Shishi industry and Commerce Bureau said that online store operators could enhance the credibility of online stores and enhance their credibility through the "red shield" signs and electronic certificates issued by the industrial and commercial departments, and consumers could better understand the relevant information of online stores through the "real name system".

" Way "Regulations require individuals to open online shop to submit their names and addresses to the network trading platform. real Identity information, which has the conditions for registration, shall be registered in accordance with the law. Network spanaction In the process, online shop operators must issue electronic purchase vouchers or service documents to consumers, and illegal operators will be included in the "blacklist" subject to key supervision.

The law enforcement officers of the Shishi Information Bureau of industry and Commerce Bureau said that in recent years, there have been consumer disputes arising from online shopping and TV shopping. Consumer complaints mainly focus on the quality of goods, the discrepancy between orders and physical objects, imperfect after-sale services, and exaggerating the effectiveness of commodities. In the first half of this year, the Shishi industry and commerce bureau investigated and dealt with 19 network cases, worth nearly one million yuan.