July 15th, by the state Textile products Development center and Ningbo Chinese fir The "China pop fabric Innovation Exhibition" entered by the Morton Garments Co., Ltd. was successfully launched in Ningbo Shanshan fashion industrial park.

Nearly 300 fabric products from the national textile product development base and the Chinese popular fabric entry enterprises participated in the Innovation Exhibition through the national textile product development center. The designers and purchasers of Shanshan Morton brand carefully screened the fabric products according to the design and procurement requirements of brand 2011 spring and summer clothing. Finally, 56 cotton casual and cotton knitted fabrics with brand positioning were selected. As of July 21st, Shan Shan Morton has identified 25 fabric products of 10 fabric enterprises for sample and proofing, and further cooperation. And cooperate with the Chinese fir. brand 2011 the "China pop fabric Innovation Display" campaign for autumn and winter fabrics is also planned for September.

"China's popular fabric innovation and display into the clothing brand" is the high-end service platform that the national textile product development center has made meticulously in 2010 to achieve efficient docking between fabric enterprises and clothing brand enterprises. Its core is service upgrading and operation closer to the market. The successful launching of the "China popular fabric Innovation Exhibition into Shanshan" marks the full start of the "China fashion fabric Innovation Exhibition into the clothing brand" project. Practice has proved that this mode is well received by fabric suppliers and clothing brand enterprises. In the future, more international and domestic clothing brands and Chinese high quality fabric suppliers will participate in the project and benefit from it.