Since its inception in 1990, under the leadership of Mr. Ding Jincheng, the company has gradually established an international growth and operation mechanism.

Through the implementation of humanized management and the creation of a vibrant corporate culture, a large number of excellent brand management talents have been attracted.

The company has passed the ISO9001 international quality system certification and ISO14001 environmental protection system certification. The product has won the praise of consumers and partners for its excellent quality.

It has won the honor of "the best selling brand in Shanghai department store", "the recommended brand of Tianjin Quality Inspection Association", "the national quality stable and qualified product", "the only designated product of the fourth national normal university student track and field sports meeting", "the asiaaf Sports Industry Federation designated the only running shoes" and so on.

In 2004, the company hired Hongkong star Gigi Leung as spokesperson for the brand. In the major provinces of China, it carried out intensive publicity on plane, film and television media, and sponsored the Fourth National Normal University Students' track and field sports meeting. Since then, it has sounded the horn of brand sharp progress, and its sales performance has increased by more than 20% annually.

Since 2006, music has become a sponsor of the Asian Games Federation.

In 2009, the company joined the professional marketing strategy partner, Orwin planning agency, to launch the differentiated brand strategy, create the first brand of China's "fashion running shoes", and launch a new round of marketing promotion.

Today's joy is not only a creation enterprise for sports goods, but also a communicator and promoter for fashion sports lifestyle.

We are accumulating confidence to grasp the opportunities given by the times. We will continue to maintain pioneering spirit, innovation, pragmatism and high efficiency, and strive to complete the optimization management and financing listing in five years, so as to create more brilliant achievements for the music brand business.