King Lake is concerned about the mass movement and actively promotes healthy sports life. It aims to provide young people with sports and life equipment with professional sports and leisure life.

Brand positioning: the 25-35 year old youth as the core, with 18-35 year olds as the epitaxy, to provide consumers with professional sports equipment, and strive to become China's first expert in running shoes.

Brand's mission: let the spirit of self confidence be integrated into everyone's life.

Brand positioning: the 25-35 year old youth as the core, with 18-35 year olds as the epitaxy, to provide sports equipment for consumers, and strive to become China's first expert in running shoes.

Golden Lake brand advocates: promoting healthy and active sports life and providing sports and living equipment for young people.

Brand attitude: we believe in a positive and optimistic attitude towards life, and the power of self confidence is the cornerstone of success.

The brand design style of Gold Lake: we believe that the more the nation is, the more the world is. We base ourselves on the local culture of China, pay close attention to the needs of mass sports and life, absorb advanced experience, and comprehend and refine the professional sportswear with national characteristics from the broad and profound Chinese culture.

Brand life style: we firmly believe that life lies in sports and actively advocate healthy lifestyle.

Morning running after morning, afternoon stroll, or riding a bicycle across the street...

All belong to your golden lake sports life.