In July 22, 2010, the "2010 China Sports Marketing Summit and the first Internet sports marketing award ceremony" sponsored by NetEase were held in Guangzhou. Leaders from all levels of sports, celebrities and sports enterprises representatives attended the feast and witnessed the achievements of Chinese sporting goods enterprises. Among them, Anta Sports Products Limited won the "sports marketing case Award" of the first Internet sports marketing campaign with the case of "Anta joined hands with the Chinese Olympic Committee".

As the focus of the award, the annual sports marketing case award attracted the fierce competition of sports goods brand and other industry brands. In the end, Anta won the "sports marketing case Award" with the case of "Anta join hands with the Chinese Olympic Committee" to sum up the outstanding achievements of sports marketing in the past year. Xu Yang, director of the brand marketing center of Anta Sports Products Limited, said in an interview with the media that Anta has always been firmly committed to the core strategy of sports marketing development. This time it will win the "sports marketing case Award", which shows that Anta's sports marketing strategy is affirmed by the market and more widely recognized by consumers.

　　 Anta As China's leading local sporting goods brand, always take China's sports progress as its responsibility. In June 2009, Anta announced that it would become a partner of the Chinese Olympic Committee. It has become the "2009-2012 year Chinese Olympic Committee sports clothing partner" and "2009-2012 year Chinese sports delegation cooperation partner". This signing made Anta realize the dream of representing China's sports and the glory of China's sports.

After the November 2009 Asian Indoor Games, the December East Asian Games and the three international competitions of the Vancouver Winter Olympics in February 2010, Anta showed the world the brand of Chinese local sporting goods brands. The sixteenth Asian Games will be held in Guangzhou in November this year. The Chinese sports delegation will once again wear the Anta award equipment to stand on the highest podium, writing the glory of the Chinese sports and the soul of the Chinese nation.

All the time, Anta They are all sports marketing advocates and leaders. In fact, Sports marketing The success of strategy is closely related to Anta's strong technological strength. In the year 2009 alone, Anta invested more than 200 million in scientific research, with more than 1000 scientific researchers. By the end of 2009, Anta's first national sports science laboratory was certified by the national development and Reform Commission as the state-level enterprise technology center and became the "national team" of China's sporting goods research and development.

Because of its strong scientific and technological strength, Anta is confident that it will successfully sign the Olympic Committee and create exclusive robes for the Chinese sports delegation. It will be a step closer to Anta's ideal of representing China's sports glory.