The Shenzhen women's wear fair, which was officially launched in July 8, 2010, is a hypermarket for women's wear dealers in Southern China. Most of the daily clothing brands of mid and low price female white-collar workers in Southern China can find traces here. In a narrow sense, we can even say that the turnover and orders from the Shenzhen trade fair can basically predict the trend of women's wear in the Southern China area of China in the coming year.

China's 2010= cottage version of Europe and the United States 2009?

The following conclusions are drawn: the year ahead will be the "European and American year" of women in Southern China, China, and even the specific scenarios of "Europe and America" can be jumped into the bottom of your eyes. You can take a look at the trend of Europe and the United States in the past year or even two years. That will be the largest number of middle and low consumption female consumers in the next twelve months. Such foresight is not arbitrary. If you can see that there are a lot of willow bags, graded duck down suits, Motorcycle Vest, bowler hat and feather accessories on the Shenzhen trade fair, you will instantly associate with the European and American fashionable Street pads, oh, or "Shanzhai version" that you saw in the past year. After watching the whole day of the Shenzhen trade fair, my head went straight away.

In the face of this "cottage fashion past style", most Chinese women's clothing business is not taboo, and even "imitation (or plagiarism)" in Europe and America has become their dominant capital in the market competition. The chief designer of a brand told reporters in an interview that "we want to make products that are accepted by the market, and now the costumes with popular colors and elements in Europe and America are the most popular ones. Our reference will win more markets for us. I believe this is also an important reason why many other women's brands look similar to many European and American fashions."

It seems that with the banner of "market", the phenomenon of "Shanzhai" in China's low price women's clothing has become natural and righteous.