Italy brand, which has settled in the Chinese market. ISSY MASON The style is "elegance and fashion". According to JoeChan, general manager of Shenzhen Guanming Clothing Co., Ltd., a subsidiary of Hongkong Xing Long group, which is responsible for operation of ISSY MASON, China, all products of ISSY MASON are designed by Italy headquarters, keeping its original fashion and elegant style unchanged, and developing a new European version suitable for Chinese people's shape and consumption habits. On the design of the storefront, the furniture, lamps and lanterns, decorative paintings and so on were specially shipped from Italy in eighteenth Century, and closer to the Chinese characteristics in the decoration style.

As early as 2002, ISSY MASON began to expand in China. market They noticed that the Chinese people were right. High-end clothing brand Consumer enthusiasm grows year by year. ISSY MASON, vice president of Italy headquarters, Daniele, said the company is very optimistic about China's growing middle and high-end consumer groups. In 2009, the company only laid out Shenzhen and took root in a shopping malls such as Shenzhen, Jin Guanghua, the Mixc and CITIC. And starting in 2011, there will be a retail network in Beijing, Shanghai, Chongqing and other first-class cities, with 30 shops. By 2013, the number of shops will reach 120.