Creating "Eastern China" Shoes capital Jiangdu City in Jiangsu province has always been the hometown of shoe industry.

In the past two years, the national high quality leather shoes production demonstration zone and the Jiangsu leather rubber and plastic products quality supervision and inspection center have also settled in Jiangdu. Looking back at the development of the footwear industry in Jiangdu, it is full of the bitterness of starting a business, and it also breeds brilliant achievements.

Hard pioneering history

Mention the footwear industry in Jiangdu and start from 90s. At that time, in the era of planned economy, Jiangdu shoemaker still had no market and could not sell independently, mainly for Shanghai. Leather shoes factory Baodi and he Ming produce leather shoes, and Jiangdu shoemaking enterprises are equivalent to the production workshop of these two leather shoes factories in Shanghai. They neither have the right to purchase raw materials nor have their own sales channels, completely losing their autonomy.

After the public ownership was changed to private ownership in 90s, many large businesses in Jiangdu were disbanded, and the development of leather shoes industry mostly appeared in the form of private small workshops. These small workshops adopt the way of "shop in front of the factory", which is used to sell shoes and shoes in the front. As the saying goes, "peers are friends", these private small workshops are relatively closed to their peers for their own economic interests. They are self distracting, scattered and scattered, and can not become a big climate.

In November 1995, Leatherwear The "Suzhong Trade City", which is mainly made of shoe materials and shoes, is built and put into operation. At the beginning of the construction of the commercial city, with the great pressure of Wenzhou shoes, Fujian shoes and Guangdong shoes, Jiangdu shoes were subjected to heavy competition, and many shoe factories lost their jobs. However, as time goes on, we can see the great opportunities brought by the "Suzhong Trade City" to the leather shoes industry in Jiangdu. It turned out that before the trade market was built, many traders sold leather. In the middle, they had to peel off a layer of profits, and the prices of shoes and raw materials remained high. After the construction of the commercial city, many tanning manufacturers took a fancy to this market and came to set up direct sales outlets, so that the prices of shoes and raw materials fell steadily. Second, the Jiangdu shoemaking workers moved the production base to the commercial city. The "shop before the factory" reduced the intermediate links, and further reduced the production and marketing expenses. In addition, the trade city is not only a trading market, but also an information center. The information from all sides is gathered here. The ever-changing shoe samples appear here, so that Jiangdu leather shoes businessmen can see clearly.