Over the past few days, the overlord of domestic toiletries and Tang Jun, the "working emperor", had been devastating.

Shoes and clothing industry some real experience entrepreneurs feel, shoes and clothing brand promotion is not suitable for blowing the sky, must adhere to the three laws: silence is gold, integrity is gold, harmony is gold.

Silence is gold

He Guixia, deputy general manager of Wenzhou Jie Jie clothing company, thinks that the biggest mistake of overlord and Tang Jun is too loud.

Silence is golden.

"Wine is not afraid of deep alley". Why should your brand be so great that it's all right to stir up trouble?

The lesson of overlord and Tang Jun is "a good textbook".

He Guixia told the author Tan Ru that the abuse of praise is not a wise move for brand promotion, and the quality of products is the life of a brand.

The consumers will not be shy because of the deep alley. The consumers who do not necessarily call the brand will like it, because the brand advertising fee is credited to the cost of the product, and it also needs the consumers to pay for it. This is the reason everyone understands.

Honesty is golden

Yu Jinhua, chairman of the JD shoes company, has a famous business saying: "brand promotion, credit is the fundamental".

In fact, Jill has always adhered to the core values of "founder, honest, fair and honest", and developed from a small workshop for shoes making to "China's leather leading shoe king". According to Yu Jinhua's words, "the development of Jill Da Da" today means a word of "honesty".

However, the overlord and Tang Jun just fell on a word of "sincerity".

"Brand promotion must be based on honesty," said Chairman of snow group.

In recent 30 years, the company has always adhered to the business philosophy of "sincerity and sincerity", making snow brand become a famous brand in China and eight brands of Chinese clothing.

Honesty is golden, and this law is appropriate for Tang Jun and overlord.

"Overlord gate" appeared, Overlord lost one hundred million yuan a night, Tang Jun education fraud was revealed, he will never again have a 1 billion price.

Regarding this, Li Guohua, general manager of Jill Da shoes company, deeply regrets: "honesty is the biggest wealth of a consumer brand."

Harmony is gold.

He Guixia told the writer Tan Ru that in twenty-first Century, building harmony became the theme of the times.

Harmony is the essence of the world.

Work, life, entrepreneurship, and brand promotion must be harmonious. If disharmony is possible, changes will inevitably lead to other changes. Therefore, a lie must be made up for another bigger lie in order to cover up it.

One distortion will lead to another greater distortion.

"Overlord gate" and "Tang Jun gate" are all distorted due to disharmony.

He Guixia also advocated watching TV series of "harmonious salvation crisis" before brand promotion. Brand promotion should also know "filial piety and loyalty, etiquette and shame", and also pay attention to the harmony between brand and person, brand and society, brand and times, brand and brand.

Only by pursuing harmony can the brand create more and richer wealth.

Almost all the entrepreneurs who interviewed by Tan Ru told us that the brand promotion of shoes and clothing should not be blown to the sky. Silence, honesty and harmony are the way to develop the peak brand.