Boston, a clothing brand dedicated to the sale of down garments, announced its 2010 fiscal year results at the HKEx, achieving a net profit of 1 billion 78 million yuan (HK $, the same below), leading the number of mainland apparel brands listed on H-shares.

According to Bosideng's performance in fiscal year 2010 (April 1, 2009 to March 31, 2010), during the reporting period, Bosideng achieved operating income of 5 billion 738 million yuan, accounting for 1 billion 78 million yuan profit attributable to listed companies, an increase of about 44% over last year's 748 million.

According to the financial report, according to the sales volume, Bosideng achieved the first market share of down garments in China for 15 consecutive years.

At present, Bosideng has 5620 retail outlets in 65 cities across the country, and has 6 core brands, Bosideng, Xue Zhong Fei and Shang Yu.

During the reporting period, Bosideng's major brands accounted for 61.9% of Bosideng's single brand income, which accounted for 61.4% less than last year's, while snow's brand declined from 22.8% in the previous fiscal year to 18.9%.

It is understood that there are several types of clothing brands listed in the mainland for H-share listing. One is the sports brand, such as Lining (02331, HK); the other is the western style clothing brand which is mainly for men's clothing, such as Li Lang (01243, HK), which is known as the new black horse.

Surprisingly, the profit margin of Bosideng is in the leading position among other mainland apparel brands that are listed on the mainland.

Reporters read the annual reports of several enterprises, known as the mainland sports brand "leader Lining", net profit last year was 9.45 yuan, and the profit last year was 303 million yuan.

Bosideng announced that the winter temperature in 2009 was low and lasted for a long time, which led to the overall sales growth of the down jacket industry, higher product prices and higher overall product quality.

In the past financial year, Bosideng moderately adjusted its brand strategy, marketing strategy and production plan to achieve better sales performance.