Brand culture

" 767 " Originating from American freedom fashion International brand In the international Boeing aircraft, known as the "overlord" of Airbus, its "7" series aircraft is unshakable in the aviation industry market. "767", as a continuation brand of Boeing, has gained considerable popularity in the American sporting goods industry. According to the needs of modern urbanites, the "767" brand takes the brand positioning of "freedom, fashion, self and release", with the spirit of "individuality, bravery and perseverance" to inspire the active factors of young people in modern cities, ignite the desire of their hearts, enable them to rush to the embrace of freedom, and release themselves in a free way.

Brand concept

"767" is a way of life. It is a spirit to release ourselves and transcend ourselves. It is also a bridge between fashion and self realization.

product positioning

The "767" brand takes the rash of American street fashion style as the main keynote of the brand, and forms its unique design style and brand cultural value in bold and fashionable fashion.

The "767" brand will focus on personalized products and quality services, and create a brand of China's first leisure sports shoes for all Chinese people who like sports, fashion, and freedom.