Shandong Rong Shun Shoe Industry Continues To Innovate In Difficulties To Achieve Breakthroughs
Just as many
Shoemaking enterprises
In the difficult market competition, Shandong Yantai Rong Shun Footwear Co., Ltd.
Cloth shoes
But with its "leisure, fashion" distinctive personality and excellent quality, it has won the favor of consumers.
It is reported that the sales of cloth shoes produced by the company have doubled for 4 consecutive years, and the market share has reached 40%.
Enterprises are also determined by the national standard committee to be the national standard drafting units and exclusive reference enterprises of China's "molded cloth shoes".
It all benefits from the constant innovation and guidance of Rong Shun shoe industry.
Consumption trend
The concept of advanced production and operation, and the effective measures to ensure product quality.
Supplement:
Huang Xichao, executive director of Xinxing footwear industry, said that this year's development focuses on casual casual shoes, and strengthens the development of retail business, so as to effectively resist the fluctuation of the macro environment and actively expand the retail business in the mainland.
According to Hongkong media reports, Huang Xichao, executive director of the shoe industry and footwear manufacturer (1170), said that the group will reposition its market strategy in the two to 11 years. This year's development focuses on casual casual shoes and strengthens the development of retail business. It is believed that retail business can develop into another major source of income in the medium and long term.
Xinxing and its main customer Skechers jointly develop the new "healthy" shoe series "ShapeUps". Since the launch of the product, the market has responded well, and the new product series also contributes to the marginal profit of the group and the overall average selling price.
The gross profit margin of the general product is on average twenty percent, while the new product is 20% to 25%.
He pointed out that the cooperation between the group and its customers in research and development of new products' functions and design, improving production systems and improving productivity will help to enhance the value of product mix, and the annual expenditure on new product development will account for three percent to four of turnover.
Rio Tinto's mainland turnover ratio
Huang Xichao pointed out that the US market has gradually recovered from the trough after the financial tsunami. Although the European market is uncertain, the order growth is relatively slow. However, in the first quarter (April to June), even for the off-season industry, the group's total orders still recorded an increase of ten percent, while the current order has been followed by September, with double-digit increases year by year.
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