August 3rd news looks very "Earth", but comfortable feet old Beijing. Cloth shoes "Let many businesses see business opportunities. As a result, all kinds of shoe shops in Lanzhou "fire" up, and most of them claim to be "authentic". Old Beijing "Cloth shoes", but who is the real "old Beijing cloth shoes"?

Street: there are 3 stores within 200 meters.

Yesterday, reporters visited the commercial pedestrian street in Zhangye Road, Lanzhou, and found that there were 3 shoe shops under the banner of "old Beijing" on the whole Zhangye road. And near the Xiguan cross junction station, a 200 meter turn on the street is next to 3 "old Beijing cloth shoes" store.

In rough calculation, there are 7 shops in the same industry, and the competition can be imagined.

Market: price difference between cloth shoes

Although they are called old Beijing, the price of shoes sold in these stores is quite different. The price of cloth shoes in "Beijing old brand" shop in Zhangye road is different from the price of each pair of 59~99 yuan, and the most expensive one is sold to 358 yuan / double. And in the Xiguan cross, "old Beijing" shoe store only sells 19 yuan / double!

The reporter picked up a pair of cloth shoes at a shoe store, and found that there were no factory names outside the shoebox, and there were no certificates and three cards in the shoebox.

Source: Beijing is called "old Beijing".

Zhang Hong, director of the Beijing branch of a shoe industry Co., Ltd., director of Lanzhou branch, said that there are many shoe shops under the banner of "old Beijing" in the Lanzhou market. According to the relevant regulations, as long as they are registered in Beijing, they can be called "old Beijing", and they can not be regarded as infringement. Some businesses are using the "Beijing cloth shoes is not a single brand, but the general name of all cloth shoes in Beijing" characteristics. Sale And even shoddy.

Zhang Hong told the Western business daily that it was all over the world. Management Pattern, some businesses have begun to regulate the market, and formulate corresponding provisions to regulate the behavior of franchisees.

Consumption tactics

Insiders remind consumers that when buying "old Beijing" cloth shoes, the first thing to see is whether the address and telephone number on the package is Beijing's. Secondly, do you see whether the trademark inside is stitched or sewn by machine. If the label is pasted on paper, it is mostly done by people. Third, look at the price. Regular stores and chain stores do not sell discounted prices, and prices are relatively stable.