When 2011 spring and summer designers dressed men as "unruly teenagers who borrowed clothes from their girlfriend's Wardrobe", Louis Vuitton did not follow suit. Paul Helbers, the creative director of men's clothing, laid off this season's costumes with the electronic Bohemia tour, so that the image of chic vacation and light and sophisticated world would be staged alternately.

Paul Helbers admits that this season, Mousika is very diverse. Apart from being left on the left bank, the Amazon coast and midsummer Scandinavia occupy a place. The former is dominated by ribbon parachute jackets, while the latter represents a series of three piece suits and nylon mountaineering windbreaker.

In the eyes of Westerners, China always stranded in the history, and the bright silk stitching fabric follows the exquisite handicraft weaving skills of the Chinese people. The Dragon Printing symbolizes the cohesion of the millennial culture. The more partial is the logo of the ecliptic. This ancient sign indicates that the signs of the sun on the ecliptic are everywhere in the whole show. They are not only combined with the classic LV, but also form a brand new Monogram, and as a kind of hand drawn tattoos in the neck and crus of the model, the boring history becomes very fresh.

In addition, plucent shirt buttons are printed with "Zodiac" printing.

In men's clothing, Paul Helbers, using technology to instil masculinity, claims that men have "embarked on an adventure journey through a computer screen", emphasizing an inclusive concept of dress: the functional nature of clothing, the architectural sense of profile, and the lightness of fabric. Men wear clairvoyant suits without the feeling of coquettish, the secret lies in the dress pattern and proper color and tailoring.

On the other hand, the laminated style has a new definition. The scarves of different lengths can be tied around and attached to the shirt. The long waistband is tied up outside the shirt, which is full of vest effect. In the rod and cardigan, it will turn into a loose and loose printed shirt.

The theme of brainstorming is color and fabric, a simple leather jacket, leather can be fully done on the old surface cracking, python skin can be time-consuming dyed color; complex printing, looks like camouflage, actually it is leopard print; consistent with gorgeous rock, inseparable from the sequent material, Paul Helbers to make it matte treatment, and showing the scaling of fish scales.

In short, everything is different from the stereotype of thinking, and the commonly used dress names such as "luxury" or "real wear" are completely rewritten.