Through professional analysis and research, China's children's industrial market with huge consumption potential has obviously shifted from quantity consumption to brand consumption. However, China has entered a vacuum period for children's brands. This includes CCTV market research, Tian Tao, vice president of Limited by Share Ltd, Liang Jiamin, director of brand strategy of langtao brand consulting company, Zhang Shuting, vice president of advertising School of Communication University of China, and Zhao Jianhe and other experts and scholars from Fujian Green Group Co., Ltd., and so on. The general view on children's shoes and clothing market in 2010 is also made.

Children's clothing consumption tends to be branded

In recent years, with the gradual increase of family income, the life of urban residents has gradually reached.

"Children's clothing industry presents fragmented competition pattern, and is still in the" Warring States period "of horse racing enclosure.

In the process of growth and integration, there is no big brand in the real sense, and the lack of big brands is the opportunity.

Zhong Xiaoqiu, chairman of the Yang Yang media group, believes that when an industry is at the initial stage of brand development, the cost of brand building is relatively low, and brand communication is more likely to impress consumers.

According to the development rules of other mature industries in other countries and other countries, Chinese children's clothing,

With the improvement of domestic consumption level and the change of children's consumption concept, the development of children's wear and children's shoes industry has gradually shifted from product competition to brand competition.

How to grasp the development opportunities and enhance the influence and fashion share of the brand in the environment where the overall economic situation is warmer and warmer is very important for children's wear and children's shoes enterprises.

"When children are 3 years old, they will identify and ask for certain brands, so to speak, successful brands are synonymous with categories.

Brand is not just an icon, but an overall embodiment. When building brand, it should effectively segment the market and brand style. When building brand, brand connotation and brand consensus should be emphasized by our enterprises.

Brand building drives brand success, which depends on excellent products and services, perfect channels, wide spread and human's sales and purchase behavior.

Lang Tao brand consulting company brand strategy director Liang Jiamin said.