The reporter learned from the Shanghai textile holding group that the 70 year old "Queen towel" of its leading household textile has been newly developed and innovating towel products for Shanghai World Expo, and has entered the Expo Park. The new product has won the love of Expo visitors with its brilliant craft and humanized design.

The reporter saw that the most innovative item in the Queen's world towel was a humanized design: a plastic hanger similar to the outdoor articles on the corner of the soft sweaty towel.

In this way, visitors can put towels on bags or clothes, avoiding the trouble and embarrassment of hand-held towels, so that the visit is convenient and practical.

Expo towel innovation far more than this, its production process is the first time.

The design of the Expo Towel Gift Box adopts the calendar calendar of 30s of last century, showing the elegance of old Shanghai in the design of Shikumen, old villa and old alleys.

There are three towels in the gift box, which are printed with the Chinese Pavilion, the Oriental Pearl Museum and some national pavilions.

Wang Weimin, general manager of the leading shares, told reporters that these towels pioneered the technology of pfer printing decoration, and successfully combined the new weaving process with digital printing technology.

Because of the new technology, the patterns on towels are not easy to fade even after repeated washing.

"This product is not only practical, but also a good souvenir.

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Reporters learned that the Queen's World Expo towel has just appeared, just a few days.

Shanghai textile was once the pride of China's national textile industry.

Zhu Yong, President of Shanghai textile holding company, said that the old brand was always obsolete and old. Now Shanghai textile is developing around the concept of "technology and fashion". This time, we will take advantage of the Expo to enhance the fashion and technology content of the old brand, and become a fashionable product.