Entering the new century, China's garment industry is developing rapidly. At present, the output, export volume and consumption of clothing products rank first in the world, and the prospect of clothing market is very broad. With the increase of residents' income and the increase of consumption level, clothing consumption has shifted from low-end consumption to high-end, brand and personalized consumption. Zhejiang Busen apparel Limited by Share Ltd (hereinafter referred to as Busen dress) has launched a fashion series men's clothing with "comfort business" as its core concept, adjusted the product strategy, made the company's sales revenue grow continuously, and took the lead in the industry.

The clothing industry is a fashion industry. In recent years, with the trend of people becoming more and more fashionable, relaxed and comfortable, and having the function of formal dress and casual wear, business men's wear is increasingly favored by consumers. Busen's extensive use of high technology to enhance the added value and competitiveness of products is an important part of Busen's apparel technology strategy. Besides strengthening organization and construction, strengthening leadership management and coordination, and promoting the establishment of scientific and technological innovation management mechanism, the company also increases investment in scientific research and promotes scientific and technological innovation. The company has 65 R & D teams and 1.34% R & D expenses in 2009.

At the same time, Busen clothing has also strengthened the brand image promotion, and set up the high-end clothing image. The company signed the domestic film superstar Huang Xiaoming as the spokesperson for the image, and launched the "Ming" series of clothes. The Ming Ming series is positioned in fashion men's clothing, symbolizing the fashion, sunshine and vitality lifestyle. The product combines the style design and plate technology of Italy, and joins the latest popular elements of the cosmopolitan metropolis, such as France, London, New York and Tokyo. It highlights the elegant fashion and passion from the color, style and texture of the metropolis, and represents the interpretation of the aesthetic philosophy it admired.

At present, China's men's wear industry has entered the era of brand competition. Consumers pay more attention to fashion taste and brand appeal when choosing clothes. For the same products, products with high brand value can not only get more customers' favor, but also get higher profits. Busen clothing, designed healthy, comfortable and fashionable men's clothing, has returned to the natural course of returning to nature. In a sense, it is a correct interpretation of fashion, representing a rational regression of Chinese men's clothing. As one of the best men's clothing brands in China, Busen apparel hopes to build China's own fashion standards, so that China's men's wear industry will truly lead the world and lead the world's fashion trend.