A group buying website that organizes consumers with the same intent to purchase and buys large quantities of goods from the company is now rising rapidly in China. According to the China Electronic Commerce Research Center, by the end of June this year, there are 480 group buying websites in China, and this figure is expected to reach 880 by the end of this year.

China Electronic Commerce Research Center is a third party in Hangzhou. Profit making Internet research and research institutes. The online monitoring report of China's e-commerce market published on the Internet in 2010 showed that there were 53 home purchase websites in January this year, and 480 in June.

The statistics of this report show that US mission network Accounted for 24% of the market share, F group and handshake net accounted for 19.10% and 12.30% of the market share, group Bao network, full net, 24 coupons, AI Bang network and other group buying websites followed. Among them, the handshake net has become the first group buying website to announce profit in China. It has also announced the acquisition of financing with another similar website cool group network.

Fang Yingzhi, an analyst at the China Electronic Commerce Research Center, said that the development of domestic group buying websites is swift but full of worries. First of all, business models are single. Most of them imitate the United States. Group buying network The founder of Groupon buys a group once a day, and puts some discount coupons on the Internet for group buying, but the geographical restrictions are too strong, often limited to a city, and consumers in other cities can not enjoy it.

The profit model of group buying websites in China is also the same as that of Groupon, mainly collecting trade commissions, but compared with the commission rate of Groupon30%-50%, the number of domestic group buying websites is large, and some are willing to take advantage of very low commission to seize customers, resulting in the industry can not develop smoothly and make profits difficult. At the same time, consumers must pay in advance to participate in online group buying, and lack of protection.

Fang Yingzhi thinks, group buying website is very easy to enter, the start-up cost is less than twenty thousand yuan. However, after a series of works such as website operation, business cooperation, business promotion and so on, there will be a lot of expenses, and the emergence of similar websites has also intensified competition. Therefore, if there is no industry background or abundant capital group buying websites, it will be very difficult for them to make profits or even survive. With the expansion of scale, group buying websites will inevitably be subject to regulatory and industry standards. Therefore, the group purchase website must be carefully planned so as to become a benchmark in the industry.