Gap, The Largest Clothing Retailer In America, Is Stationed In Beijing APM.
Cai Zhiqiang, general manager of Beijing APM (former Dongan Plaza), left, and GAP, President of Greater China, Yang Deming
As a one-stop shopping center such as clothing, catering and entertainment, its positioning can not be launched as a unified discount sale like department stores. More shopping centers can only stabilize passenger flow by providing comprehensive shopping and entertainment.
Cai Zhiqiang, general manager of Beijing APM (formerly Dongan Plaza) said that many domestic real estate companies are also doing so.
Shopping Mall
At the same time, Beijing APM will provide guests with a comprehensive and humane experience.
To provide customers with a comprehensive and humane experience.
Cai Zhiqiang said shopping atmosphere in shopping malls is very important, he said, Beijing.
APM
The background music will also be improved.
Aromatherapy is unique to Beijing APM. Only in Beijing APM can you smell this smell, including the doorway of toilets. 95% of them are natural, not made of chemicals, so that customers can feel the experience of five star hotels while shopping.
Cai Zhiqiang said that in recent months, there are many special activities in the shopping mall, including the world cup. In the first two weeks, there are many people passing through, giving new experiences to consumers every week. Young people hope this feeling very much.
Market
There are different experiences in different times.
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