Anta'S FILA Brand Will Become A New Growth Point
Anta Sports chairman Ding Shizhong said at the performance press conference that Anta's newly acquired FILA brand will become a new growth point for the group. The company will launch a large number of FILA brand products in September, hoping to achieve a balance of payments next year and make profits in 2012.
For NIKE to enter the second and three line markets, Ding Shizhong said Anta's advantage lies in the fact that Anta brand covers the most extensive cities in the country, and Anta has become a partner of China's Olympic Games, but has not responded positively.
In addition,
ANTA Sports Products Limited
Lu Jiahui, vice president of investor relations, maintains 14% of the total annual advertising sales for the Asian Games, but the second half is more than the first half.
Ding Shizhong added that the Asian Games are not simply to increase sales orders, and will be right.
brand
With the promotion role, Anta will maintain the status of the mass brand and strive to sell in the second and three tier markets.
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