Recently, the world-renowned outdoor brand HI-TEC has taken the lead in the newly promoted "buy shoes to deliver insurance" in China. This insurance is provided by the Asia Insurance Company for the HI-TEC customization in the form of cards. The single card insurance amount is one hundred thousand yuan, which is a matching gift product for the HI-TEC outdoor shoes series.

Embedding outdoor safety services into outdoor products is a new attempt in the industry. It is a comprehensive service experience for consumption.

At present, 15 donkeys who are participating in the "HI-TEC Qinghai Lake photo" campaign in Qinghai are lucky enough to be the first users.

Insiders pointed out that "buy"

Outdoor rescue experts call for outdoor sports to be prone to emergencies because of their particularities. Therefore, safety is the core of this sport participants.

But in China, due to the rising of outdoor sports, lack of safety awareness is a common phenomenon.

HI-TEC is seeing the catalytic effect of "safety" on "outdoor cake".

"Attention to safety is the unified concept of HI-TEC global product design. HI-TEC advocates" technology creates comfortable life "and always advocates relaxed, shared, natural and positive outdoor sports concept, said HI-TECCHINA marketing director Weng Xiang.

Of course, the premise of comfort is safety.

We have also been working to cultivate the safety awareness of Chinese consumers. "

"Outdoor insurance card" is a carrier, and the cultivation of safety awareness is the significance of such activities.

It is reported that HI-TEC's "buy shoes with insurance" has been rolled out across the country. HI-TEC China's official mall has become the only buyer in the country.