Silicon Valley strategy and innovation in the US Consultation In his book "the theory of corporate evolution", Jeffrey Moore, an expert, has guided a path of "how to innovate".

According to the market orientation of enterprises and the subdivision of enterprise functions, Jeffrey Moore has extracted 14 innovative four regions. type :

Product leading area: it is applicable to any business type enterprise, especially in the growth market, which is the engine for enterprises to tap potential value. It includes: Disruptive Innovation (based on innovation of new technology or disruptive business mode), application innovation, product innovation and platform innovation.

Customers close to the region: this can make enterprises more mature in mature markets. It includes: product line extension innovation, enhanced innovation, marketing innovation and experiential innovation.

Excellent operation area: This is the transition from the closest product to the closest process. It includes: value engineering innovation, integration innovation, process innovation and value transfer innovation.

Category innovation area: sooner or later, all categories of all markets will go into recession. So you have to find assets that still have value in this market. It includes: organic Innovation (relocating internal resources and concentrating on a growth category) and M & a innovation (through external resources to solve the problem of enterprise growth and renewal).

Starting from the analysis of the best practice of enterprise innovation, Jeffrey Moore points out that effective innovation must pay attention to two points: first, it matches the current market characteristics; two, it is suitable for the enterprise type of the enterprise. From the first point of view, Jeffrey Moore clearly divides innovation management into three types of markets: innovative management in growth markets, innovative management in mature markets, and innovative management in declining markets.