As autumn approaches, summer Promotion Activities also gradually entered the peak. "SANDALS SHOES 9 yuan, 29 yuan cap" "sandals 60 percent off", "summer 60 percent off, two 70 percent off" "home textile 2 to 5". Recently, after visiting several stores and shops in the city, I found that the end of the season sales campaign intensified, and now it has spread from clothing to home textiles, attracting more citizens and even new friends to compete.

Consumers take advantage of discounts to buy brands

"I looked at a pair of red single shoes and a pair of fish mouth shoes, and the time before playing 50 percent off was 319 yuan, 334 yuan, now only 299 yuan." Ms. Lee, who is shopping, told the author that he usually only bought discounts for brands, because the price of the brand goods could be six hundred or seven hundred yuan, and now less than 300 yuan can be done, which is really cost-effective. A salesperson has also confirmed that many goods will not be discounted at first, and will be sold at a discount after a period of sale. The longer the discount, the lower the discount. "Now is the lowest discount, because the mall decoration, will soon enter the new brand, we are rushing ahead of the new brand before entering the field to do a special sale." The salesman added.

The author is in another house. Lane Bryant According to the special hall, there is a difference between the length and the discount of the goods. "Spring and summer are 50 percent off, and last autumn is 60 percent off." The citizen friend who is trying on the windbreaker told the author that "the price of raw materials of cotton yarn has increased by 40% from the end of last year to the present. In the second half of the year, the price of clothing will definitely rise again, and now we have the right clothes to buy first." The author looked closely. The original price of the windbreaker is 1580 yuan, and the price is 790 yuan after the discount.

According to the analysis of the industry, when the clothing of the season changed from the "end of season" to the "mid season", it seems to have reduced the profit of the new product, but it has greatly stimulated the demand of consumers and expanded the total market volume.

　　 New products Listing also needs to be done.

In the home textile brand store opposite to women and children, I see many brands have promoted the "brand upgrade" and "2 to 50 percent off" promotional banners. "Shops are ready to take advantage of the off-season decoration, so they will do some promotional activities in advance to seize part of the market share," a salesperson revealed.

"Clothing home textiles in advance discount is not only speed, but also the overall competitiveness of dealers marketing capabilities. Now the brand competition is fierce. Although the raw materials are rising, our home textile manufacturers and dealers are afraid to raise prices arbitrarily, for fear that consumers will not buy it, so the price is basically fine tuned. The author noticed that only a few days ago, only a few days before the pink Department of new products, whether taro powder, soybean powder, powder purple, the price is only 1000 yuan to 2000 yuan, and also beat 20 percent off. Of course, for old brands, brand promotion is even more intense, and each brand will have at least one or two prices down to 55% off. "The original price of 3000 yuan of high-grade bed products, now discount as long as 1000 yuan." Aunt Li, who is going to buy her dowry for her daughter, tells the author that although she is not popular now, she has four shops and four cushions, but she still has several kinds of matches, and she is ready to buy them for her daughter.