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Sales Of Leisure Brand Skech Will Increase Sharply In China

2010/8/21 16:28:00 75

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Brand Cage Sales

Recently, I came to Shanghai to attend the Asia Pacific sales conference.

Cage

Chen Weili, chief executive of China, told reporters that

brand

Cage's achievement in China will be realized in the coming year.

Sales volume

It will achieve a growth of at least 50%.

Skech, founded in 1992, was originally a special operator.

boots

(used for police or forestry workers) and suede skates, but the implementation of the product development route and global distributor strategy with fashionable and individualized young audiences for the audience soon opened up the situation for the brand, and 7 years later it was able to be listed on the New York stock exchange market.

To date, Cage has diversified operations, designing, developing and marketing Cage's brand of men, women, children's shoes and several other products. It sells more than 80 million pairs of shoes every year in more than 100 countries and regions around the world, with a brand value of more than 1 billion 400 million dollars, ranking second only to Nike in the US footwear market.

Although the joint venture with Hongkong Lian Tai Enterprises was officially stationed in China at the end of 2007, the US footwear brand Skech (SKECHERS) has proved that the highly competitive Chinese footwear market still has room for the latecomers.

In less than three years, the young leisure sports brand has more than 100 outlets in mainland China.

Chen Weili, who is also a CEO officer of Luen Thai company, said in an interview with reporters yesterday that it has played a role in the market development of Cage.

It is reported that last year, Cage launched the shape-up shaping shoes in the US market has occupied 70% of the same market share, Chen Weili said, this kind of functional footwear products will become one of the key development direction of Skech.

At the same time, the dual strategy of retail channels has helped Cage expand rapidly.

Chen Weili said that at present, Skech has opened stores in Shanghai, Beijing and Guangzhou by way of direct operation. Shanghai alone has more than 30 places, and will increase to 60 next year. In a wider two or three tier city, distributors are the main force of sales.