Model shows Cage new products

On August 21st, Skech, chief executive of China (Chen Weili), said recently that

Skech represents an internationally renowned $1 billion 400 million.

Although Skech had been retailing through distributors in 2002, it was only five years later that he joined the joint venture with Hongkong based international garment manufacturer to set up Cage (China), which was regarded as the beginning of the official development of the Chinese market.

Chen Weili, who is also a CEO of Lian Tai enterprise, admitted that the experience of co operation with international costumes and footwear has played a major role in the market development of Cage.

He said that the domestic sports shoes market is flooded with Nike, Adidas, Reebok and a large number of domestic brands. The women's shoes market has such a big crocodile like BELLE group. The characteristic of Cage's "leisure sports" is an important factor to avoid direct competition between them, so we must increase differentiated product development.

It is reported that last year, Cage launched the shape-up shaping shoes in the US market has occupied 70% of the same market share, Chen Weili said, this kind of functional footwear products will become one of the key development direction of Skech.

At the same time, the dual strategy of the retail channel has also helped Cage expand rapidly. Chen Weili said that Skech is currently opening outlets in Shanghai, Beijing and Guangzhou, while dealers are the main force in the wider two or three tier cities.