At the moment, Internet consumption It has developed rapidly and matured abroad, and the recognition and favor of Chinese consumers has made the model develop rapidly. A recent national report found that nearly half of respondents were willing to buy luxury goods online, and 54% of Beijing respondents and 47% of Shanghai respondents were prepared for this. The number of female consumers is relatively high, which is 10% higher than that of male consumers.

In fact, in the implementation of online shopping Before the behavior, the credibility of products and the uncertainty of physical objects are the biggest concerns of consumers on the consumption of products. The most attractive consumers to purchase online are naturally those prices and various styles, but no matter how the product quality guarantee and the generous discount are the most important for consumers.

Nowadays, the diversified development of the Internet has become one of the main channels to obtain product information, and network communication has maintained a strong position last year. The official websites of various brands are beyond the traditional print media. Many consumers think that the official website is the best information channel to understand the brand product information. In the two or three tier cities, more consumers will choose to believe in official website.

Vogue vertical websites and news portals for all kinds. consumer goods The importance of information acquisition is also increasing. Nowadays, the popular social media websites are gradually mature as product information channels. Although the importance of social media websites is still not up to the brand official website, fashion websites and portals, its development prospects are limitless. Through social media websites, consumers can quickly and freely share all kinds of product information they need and exchange their feelings on the Internet. Although many consumers have been disappointed in the process of online shopping, just as love and sadness sing, online shopping has become an inevitable attraction for consumers.