Forbes, a well-known American financial magazine, said that IDG, a technology giant, had targeted China's fashion industry. According to the article, American International Data Group has always been regarded as the world's top technology investor. Li Yanhong of Baidu, a domestic technology giant, and Zhang Chaoyang of Sohu are both early investors of the company. Now, IDG begins to look at different fields - China's fashion Industry.

Great potential Chinese people don't know enough fashion brands

It is reported that IDG has Bosideng The international holding company holds 2.8% of the shares, and the company may have more "moves" in this field in the future.

Boston Consulting recently suggested that the market share of some international luxury brands in China's major cities such as Beijing and Shanghai is close to saturation. However, JeacyYan, vice president of IDG, said in an interview that IDG believes that China still has great potential in the fashion field.

JeacyYan said, "When you travel in Europe, you will Chanel and LV I was surprised by the long line in front of the store, most of whom were Chinese tourists. Many people want to buy fashion products at lower prices abroad. " JeacyYan believes that Chinese people do not know enough fashion brands nowadays. "I believe that more Chinese will travel abroad and know more international brands, which is the potential space for other brands to enter the Chinese market."

　　 Find the right partner to share the cake in China

For investment projects in China, JeacyYan said: "We pay attention to all types of fashion industry, including clothing, accessories, cosmetics and daily necessities, from the middle end to the high-end." "Some foreign brands with good design and accurate positioning will be successful in China if they find the right partners." She said.

IDG currently has two transactions and is cooperating with Rocawear and BadgleyMischka, the well-known hip hop clothing brands in the United States. Rocawear is a three-way joint venture, part of which is owned by Aikonis China Co., Ltd. and Bosiden. Badgley Mischka also cooperates with Aikonis China Co., Ltd.

More than ten brands whose products cover three major fields, namely fashion, sports and home textile, are marching into the Chinese market in a large scale.
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