Driven by this year's "Shanghai World Expo", many domestic gift companies have intensified their R & D efforts. World Expo Licensed products have 29 categories of 16 thousand products, and these products, Ningbo enterprises also have a place.

On the 23 day, the journalists entered the Ningbo production enterprises of the Expo licensing products, asking them to tell the story of the World Expo.

Xiangshan handmade embroidered shoes "step" into the Expo

A pair of light blue ones. Embroidered shoes On the surface, the handmade embroidered naughty sea treasure is happily surmounting, vivid, "this is the Xiangshan fishing culture and the Expo element's intimate contact, is our company specially designed for the World Expo." Yesterday, Wu Kaixian, general manager of Xiangshan small garden classical Shoes Co., Ltd., said.

In the company's product showroom, there are 22 embroidered shoes, which are permeable with Expo elements. They include not only the image of Haibao, but also the city flower of Shanghai.

"Our company has gifts, fashion, leisure, Shanghai impression, wedding, parents and other 5 series have been confirmed by World Expo," Wu Kaixian revealed, now the company has produced more than 5000 pairs of embroidery shoes "Step" has been sold in the Expo Garden.

In addition to the unique ethnic elements, low carbon and environmentally friendly product characteristics are also important reasons for Xiangshan embroidered shoes to enter Expo Park and become a licensed product of the Expo. For example, "for example, soles, many of them are plastic bottom, but our hand is cloth bottom, while vamp is made of brocade, antique satin, sup crepe satin and so on," he said.

Talking about the connection with the World Expo, Wu Kaixian said, as an old manufacturer of embroidered shoes, their products used to be used as footwear for Olympic ceremonial ladies. They also won gold and silver awards in the first hand embroidered shoes invitational tournament in Zhejiang province in 2009. All these departments in Shanghai and World Expo were concerned about it. They contacted the small garden on their own initiative.