The Turnover Continued To Grow Steadily Before 361 Degrees Ago In June.
Recently, 361 degrees The year-round results were released until the end of June this year. During the period, the turnover of the group maintained a steady growth of 25.7%. Sportswear The overall growth trend of business and China's overall retail industry is the same. Its gross profit margin increased by 4.7 percentage points, from 34.6% to 39.4%, of which 1.9 percentage points came from the increase in average selling price. shoes The cost of the category dropped, and the remaining 2.8 percentage points came from the increase in the average selling price of clothing and accessories.
Through advertising and sponsorship of the grand sports events, the brand of 361 degrees has been well promoted, and the average selling price of its clothing products and footwear products has also achieved a healthy growth on this basis, which has increased by 9.4% and 1.1% respectively.
Earlier, due to the unusual cold weather, the sales situation of 361 degrees was not ideal.
However, due to the warm weather at the time of the order, the sale of the products was made.
clothing
Product orders went well, showing good performance: footwear accounted for 44.9% of total sales, while apparel and accessories accounted for the remaining 53.8% and 1.3% respectively.
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